Hi,
the image rating on the product factor sheet is the overall image rating of your airline.
The image rating of your airline is the average of the image ratings of all your individual flights. Below the product factors of a flight, you can see the image factors of that flight. Young planes, popular aircraft types, extra flight attendants and a good staff mood will give your flight a high image rating. Forget about seat space… you have to remove half of your seats to get one extra green bar. And the aircraft condition goes up and down with the technical condition of your plane. Not much you can do about that, unless you want to schedule a two hour maintenance break between after every flight.
I don’t know the weight of the overall airline image in the basket of product factors. I have two airlines, one has an image rating of 3 green bars, the other has 4 green bars. If and when the ORS ever gets fixed, I shall check similar flights of the two airlines to see if that one extra green bar makes a difference.
Jan