Aero Taiwan is the little republic's newest with bold ambitions to become the leading national carrier. The carrier commenced operations last week with 4 embraer E195s in a two class configuration. They are configured with 100 Economy and 8 Business class seats.
Currently 8 destinations are served from the country's capital Taipei including 4 domestic (Kaoshiung, Makung, Tainan & Taitung), 1 Japanese (Tokyo) and 2 across the strait in China (Shenzhen & Guangzhou). We aim to be the main carrier on Cross Strait flights after our initial flights have been very successful. We decided to avoid the over crowded TPE-HKG market initially serve destinations such as Shenzhen & Guangzhou which are in close proximity to HKG (So easy to journey to HKG) as well as having their own local market.
Looking at the Chart above, you can see that currently China is just 18% of the market we serve, with Domestic being the majority with 76% of our seats per week. We aim to significantly increase both our China and Japanese Market to represent a significant portion of our operation.
We intially aim to keep to a conservative approach whilst we get a foothold in our markets by serving unserved/underserved routes, specifically focusing on China/Japan as well increasing our domestic operation. South East China will be our main focus. We are extremely optimistic that this plan can be successful thanks to our strong ties/link ups with two of east asia's bggest airlines ChinaOne & New Century Star Airlines who collectively offer around 6 million seats per week.
We wanted vibrant colours as our branding to stick out when parked at airports, this is what was produced. The blue and red perfectly balance each other out and provide a distinctive image to our customers.