As business ethics is a major part of running a large corporation, you guys should add more of it in the game.
You should add things like CEO pay/bonuses, philanthropy, and Economic returns to the overall image. And be able to add a business model.
Be able to discipline or fire employees for misconduct. If you do you will have to pay a small amount to re-train or hire new employees and if you turn a blind cheek your employee rating can go down if it’s found out by the media or other employees who start to act unethically based on their perceptions of “what they can get away with”.
I find the current image is just about the staff mood, seating configurations, on board service etc.
You should add stakeholder ratings to the overall image.
For instance:
[size="5"]Stakeholders[/size]
[size="2"]Customers: (Overall value of flights, good value means in the green)[/size]
[size="2"]Investors: (How much profit you make, good profit would put you in the green)[/size]
[size="2"]Employees: (How much they get payed, maybe more reserve employees for more flexible schedules would result in a boost in the rating etc.)[/size]
[size="2"]Special Interest Groups: (say you have all old environmentally unfriendly aircraft you could get 5 bars red. Be able to have your offices and certain vehicles etc. "go green" and be able to choose on various levels/options of going green)[/size]
[size=“2”]Government: (If your aircraft’s keep getting grounded due to repairs your government rating could be in the red.)[/size]
[size="2"]Media: (sort of a combination of special interest groups, philanthropy and the government)[/size]
[size=“2”]Suppliers: (If you keep cancelling lease contracts a week after you sign them you get a negative rating. And if you can’t pay your lease you get a negative rating)[/size]
[size="2"]Community: (how much philanthropy you shell out etc.)[/size]
[size=“2”]And then the overall combined ratings of these could give you the overall image or reputation rating. Obviously you won’t be able to make everyone have a 5 star green rating but finding out the best combination for your business plan will show how well you run your organization. And if you run your company well your airline should be able to get the most return financially.[/size]
[size=“2”]This is just a basic outline, obviously much more planning would need happen but it’s a start. What are your thoughts, ideas, additions? Would this be possible?[/size]