You can definitely manage to keep green bars using MD80/90s. I'm not saying using DC9s, because they are way too old for you to get a good image...
Hi,
you are absolutely right, the game makes a big difference between the DC9 and the MD family. It is my mind that doesn't differentiate them. I respect all mad dog enthusiasts, but my old eyes only see a DC9 when I see an MD or a 717 ;-)
... if you want to be sure you have a good image, use 'comfort' seat on md80/90s ...
The type of seats is a product factor, not an image factor. There is no difference whatsoever between a comfort seat and a leisure plus seat when you talk about image ratings. Only the really big seats (that offer extra leg room) give you an image bonus.
I agree with George. A high airline image allows you to sell your tickets at a better price. Just like good service allows you to sell your tickets at a better price. My newer airlines never used old planes and these airline images are around 86 in economy, 88 in business and 92 in first class. Oh, and my airlines currently have a weekly profit margin between 65% and 68%. I say currently because profit margins go a bit up and down with the AGEX.
@CBE
The only times my airline image goes up from 1 green bar to 5 green bars is during the first month. And that is because you start with an airline image of zero (or 1). After your first flight, your airline image jumps up, and after your first salary pay out it jumps up again. After that, it gradually changes over time. Correct me if I am wrong, but airline image is the average of all flights your airline has made. My first airline operated a bunch of 735's and it took ages before my image went up from 60 something to 70 something. So I wonder how you managed to go from 1 to 5 bars in a matter of weeks.
@George
Airline image uses staff mood, seat pitch, extra flight attendants, aircraft type, aircraft age and aircraft condition. Staff mood, aircraft type and aircraft age can get you red bars. So perhaps it is possible to end up with a negative airline image. But I never tried to get a red airline image so I can't say for sure :-)
A 50 year old plane will give you (five?) red bars for age. It may also give you some red bars for aircraft type (popularity). But the other image factors will probably give its flights a positive/green overall image.
Anyway, image is not the only thing that keeps your airline afloat. Choice of routes, working waves, well chosen IL's, and the quality of seats and service also count. All this and a correct ticket price will get you bookings and profit.
Cheers,
Jan
