Same question…
I’m experimenting some long haul flights from my base in MNL using a A330-200 and the route is MNL-LGW.
Upon checking on the ORS rating, It has an overall rating of 82 in Y.
With no other competitors who flies direct and No ground handling contract though.
Also this are the following configuration and prices.
Config
231 (EcoPlus) / 13 (Business Premium)
Prices and Pax Load
Y - $ 690 (def 459) - 198/231 (86%)
C - $ 1,193 (def 918) - Full
Overall margin -85,659 (-58%)
Now, I raised again my prices today by around 160-180%. So that I can get profits for at least 2-3%… 
(No bookings entered yet)
Y - $ 775
C - $ 1400
I wonder if this would really affect the overall ORS rating which I know for sure there would be significant drop of loads.
Another scenario I observed
MNL-LAX
Competitor A: 777-200ER - F5 C50 Y260 (I assume its Platinum / Biz Adv / Economy)
Ratings and Prices
Y - 93 / $ 552 (Fully booked)
C - 100 / $ 1007 (Fully booked)
Competitor B: 777-200ER - C50 Y275 ( BizAdv / Economy )
Y - 82 / $ 524 (Fully booked)
C - 86 / $ 1049 (Not full)
Now, for such a long haul flight with not so good seats to use for this leg. I wonder why would the pax still prefer this to take the Eco Seats for 10,000 km flight and still get a sufficient ratings?
What if I offer EcoPlus / Biz Prem and rise the prices for at least 150-160% compare to that competitors?
But I have to use either 77W or A380 for this leg since EcoPlus/Biz Prem will really decrease the capacity of the plane. Or still use the Eco/Biz Adv with a sacrifice to ORS ratings.