A competitor has opened the same route I am flying. He uses the same equipment (734). His overall rating (second line) is 96, mine is 48.I have been flying this route for about 5 days now, he just started his holding yesterday (15/10).
He is being shown first in ORS and I am the last one.
Please tell me what do I need to do with this frikkin ratings to get the overall rating to 96 as well. Thank you.
In flight service, lower ticket prices, more flight attendants, higher pay, change seat configuration, schedule more maintenance, allocate terminal space
...
As long as you get 100% Passenger load its up to you but you don't have to do an upgrade Immediately. The usual things you can do if it is necessary is to top up your service and get better seats and more flight attendents. A new Service Profile is realatively easy to change and once done it has an immediate effect. A new seating will need 3 days to see the results even if changed right away. If you get better seats you will have less passengers overall but can ask for a better Price.
If you're flying a 737 and you're getting a good load, you can afford to drop prices by 5-10% until he gives up, or look for more connections/interlining partners
We both have same pricing. I have added some new flights on the trunk route and see if the load still holds. I will not be doing anything until the next recalculation and see what happens. I already prepared the new service profile and will apply it if necessary. I found out he uses Economy/EcoPlus combination for Y/C. I have that config ready as well now. About the flight attendants I do not know how many he uses, matching that will have to be done by trial and error.
For flight attendants, I find a 25-1 ratio pretty good. If your Y/C class is 120/20, then a 5/1 or 5/2 flight attendant configuration would give you very good ratings.
dont forget, number of flight attendants only influences your image not the product rating.
Still, more passengers
After I apply a new onboard service to the route, will the ORS rating change immediately (e.g. can I immediately see the difference) or will it be on the next ORS demand calculation?
That question was answered just two days ago :)
Once a flight is "booked in", the rating for that flight is fixed and won't change anymore. Therefore the detailed listing of the rating might differ from that booked in value when viewing a single flight instance.
The different might be caused by any adjustment of any rating-factor since the flight was booked in, for example the image.
sorry for that ... my mind is just out of alignment caused by this competitor where I really cannot explain how he got such a good rating, being newly established holding and by the quantity of 734s he got musty be very old and cheap planes (older than mine), he must be having very expensive on-board service because his ratings are much higher than other already established players.
Using an old plane is not always a bad thing. You don't want to fly 30 year old planes, of course, but flying one that's maybe up to 18 or 20 isn't too bad. It does hurt your image rating, which, in the long run can hurt your flight ratings, but if you get a plane that passengers like a lot, and hire good numbers of flight attendants, and pay your employees well, you shouldn't have an issue.
Taking a 737-400 and putting in high quality seats and doing these other things will usually get you 90-99 ratings in the ORS. Ratings, however, aren't everything. I've done as much restarting on here as anyone, trying different models, different configurations... the bankruptcy court in AS knows me by my first name. I've run full 99 ratings and failed. For a young company, the most important thing I've found is establishing your hub and schedule setting in regards to transfers and feeders.
At the moment, you can keep on your current strategy. As competition becomes rival, you must ensure that you have better rating to gain advantage.
hmmmm...my ears are buring so you must be talking about me in Mexico City.
There is something that I’m doing that is fundamentally different to what you have done so far hence the high ORS rating. Unfortunately as you can guess I can’t tell you now as you are a direct competitor. Sorry but I’m not gloating and would be more than happy to share that with you at some point when we are no longer competing in the same country.
Sorry,
Dan
hmmmm...my ears are buring so you must be talking about me in Mexico City.
There is something that I’m doing that is fundamentally different to what you have done so far hence the high ORS rating. Unfortunately as you can guess I can’t tell you now as you are a direct competitor. Sorry but I’m not gloating and would be more than happy to share that with you at some point when we are no longer competing in the same country.
Sorry,
Dan
Such is life in the world of business! B)
Yes Dantes, good for you