'wAir Brasil' News Topic

Founding

wAir is the newest Brazilian Airline. Based in São Paulo, Guarulhos (IATA: GRU), wAir Brasil was founded in August 22nd, 2021 as a subsidiary from South America’s renowned holding, South America Investment Group.

Fleet

With a fleet of 4 Boeing 737-600 BGW and 2 Boeing 737-800 BGW, the operations began in August 24th, 2021, providing flights from Brazil’s largest city a few of South America’s most important cities.

As of September 9th, 2021, wAir Brasil fleet contains 6 Boeing 737-600 BGW, 3 Boeing 737-800 BGW and 5 ATR 72-600, connecting 15 cities to our Hub in São Paulo.

Mission and Values

wAir Brazil mission is to provide affordable yet differentiated service to our customers, helping our passengers reach theirs destination putting safety and comfort first.

We stand for clients first, thrustworthy relationships, ownership and passion in flying and serving.

wAir Brasil is managed along with an executive committee responsible for all matters of the company. The board is composed by the Chairman of the Board, followed by the CEO (Executive President), COO (Senior VP of Operations), Head of Maintenance (VP of Operations), CFO (Senior VP of Finances), Head of Marketing and PR (VP of Marketing), CCO (Chief Client Officer, VP of Client Matters) and CPO (Chief People Officer, VP of Human Resources).

The 8 fixed members of the board are accompanied by three external council members, appointed biannually for a two year term.

Chief People Officer (CPO / VP of Human Resources) is the head in-charge of attracting, hiring and developing our talents. The HR department works mainly in collaboration with Operations and Finance departments in order for the correct allocation and development of workforce following the company’s Operation, Human Resources and Financial Planning guidelines.

wAir passengers are provided a frequent flyer program called wMiles. Clients acquire wMiles flying and can exchange those for new tickets while also ranking up our categories and acquiring benefits from it.

As of 2021, wMiles have four frequent flyer categories, wMiles Blue, wMiles Silver, wMiles Gold and wMiles Black Signature.


The client’s frequent flyer category is defined by the number of flights flown or wMiles gathered during the last or current year, from January 1st until December 31st.

By the moment a client reaches the amount of wMiles or flights flown necessary to rank up their category, they are instantly granted access to their directly upper category benefits and status.

When you first register with wMiles you start as the Blue category, which requires 0 miles or flown sections.

The following category is the Silver one, in which clients can achieve by gathering 16.000 wMiles from paid fares during the year or at least 16 flown sections (16 one-way tickets or 8 round trip tickets)>

The following category is the Gold one, in which clients can achieve by gathering 28.000 wMiles from paid fares during the year or at least 28 flown sections (28 one-way tickets or 14 round trip tickets)>

The following category is the Black Signature one, in which clients can achieve by gathering 56.000 wMiles from paid fares during the year or at least 56 flown sections (56 one-way tickets or 28 round trip tickets).

Blue
wMiles Blue

  • Free seating selection starting 7 days before scheduled take-off time;
  • 5 years to use your miles;

Silver
wMiles Silver

  • 1 free checked bag (up to 23kg);
  • Mileage bonus (minimum mileage acquisition, presented below);
  • Free reimbursement at Business Class tickets when over 7 days from scheduled take-off time;
  • 2 free cabin upgrades on any flight (3 hour window before scheduled take-off time);
  • Free seating selection starting 96h before shceduled take-off time;
  • 8 years to use your miles;
  • Annual acquisition period with 1 year benefits expire date;
  • 5 free flight reservations for 24 hours;

Gold
wMiles Gold

  • 1 free checked bag (up to 23kg);
  • Mileage bonus (minimum mileage acquisition, presented below);
  • Free reimbursement at any cabin ticket when over 3 days from scheduled take-off time;
  • Minimum of 500 wMiles acquired per paid flight;
  • Priority check-in and boarding;
  • 8 free cabin upgrades on any flights (6 hour window before scheduled take-off time);
  • Free seating selection at any time;
  • 10 years to use your miles;
  • Annual acquisition period with 2 years benefits expire date;
  • 1 paid round trip ticket with 50% discount for each year in category;
  • 5 free flight reservations for 48 hours;

Black
wMiles Black Signature

  • 2 free checked bags (up to 23kg each);
  • Mileage bonus (minimum mileage acquisition, presented below);
  • Free reimbursement at any cabin ticket when over 12 hours from scheduled take-off time;
  • Minimum of 1000 wMiles acquired per paid flight;
  • Priority check-in, boarding and baggage recovery;
  • Unlimited free cabin upgrade on any flights (18 hour window before scheduled take-off time);
  • Free seating selection at any time;
  • Differential support service and Booking Concierge;
  • Exclusive fares for payment with money or wMiles;
  • 20 years to use your miles;
  • Annual acquisition period with 2 years benefits expire date;
  • 2 paid round trip tickets completely free for each year in category;
  • 2 paid round trip tickets with 50% discount for each year in category;
  • 10 free flight reservations for 72 hours;
  • Access to VIP room at GRU Airport*;

*Scheduled to Open by 4Q2021.

Each category has it’s own wMiles acquisition rules and benefits, as presented below.

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*Service scheduled to start from December 2021.

If your wMiles count doesn’t surpass our minimum mileage acquiring table, you will acquire as many wMiles as presented below, depending on the Fare/Cabin and wMiles Category. Fares that doesn’t have a minimum mileage value are acquired by the above shown table.

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wMiles Calculation Example

If a passenger flies WBR 1, from São Paulo to Brasilia, the passenger is going to earn wMiles as following.

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But, we need to take in count the minimum mileage acquired, in this case, the effectively acquired amount for each category per passenger is,

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Flying Economy, passengers with wMi les Categories from Silver to Black Signature are granted with a Minimum Mileage Bonus, making them earn up to almost 900 extra wMiles in this trip.

Flying Business, passengers with all wMiles Categories are making more than our base minimum mileage acquire per flight.

So, the more you fly, the more you earn, flying at any class and any flight.

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Our first four weeks of operations went really well, as you will be able to see in the following data presented.

Fleet Overview
Fleet Overview

As mencioned above, we started our operations on August 23rd, 2021 with six operational planes, being 4 Boeing 737-600 BGW and 2 Boeing 737-800 BGW.

During our operations, we’ve noticed the need for a smaller aircraft, able to reach other airports in which there is not enough demand to fill a bigger jet or even is not able to carry operations with bigger jets.

As so, we have succesfully introduced 7 ATR 72-600 as our regional and/or shorter flights, improving flight frequency, allowing for more connections, reaching more comunities and creating opportunities.

Also, we have incorporated to our fleet another 10 Boeings, being 6 Boeings 737-600 BGW and 4 Boeings 737-800 BGW.

Our total fleet increased from 6 to 23 aircrafts during last month. In total, 17 aircrafts were leased during last month.

Financial Overview - Header
Financial Overview

Our financial performance during this first month was way above expectations, ending our last week with almost AS$ 9 million in pure profits. Here’s a little overview of our operations.

That’s it for our monthly operational and financial releases.

Best Regards,
Daniel
wAir Brasil CEO

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