I have an airline on one of the servers. I spent some time growing up this airline and i’m pretty happy with it. I use a bunch of average aged planes and good service on them, load factors were pretty OK, business was thriving.
Then about a month ago one of the biggest players on the server sets up a subsidiary in a country near me. He goes in less then a month to more then 200 brand new planes and sets up flights to most of the airports in that part of the world. Obviously my load factors started to plunge. I lowered prices several times and i still can’t get decent LF on destinations i was flying with 100% LF before.
Just to make it clear. I’m not complaining. I just want to know what would you do in a situation like this. What strategy should i follow ?